PRIM Construction Breaks Ground on Unique New Ford Dealership in Gordon, Texas

PRIM Construction has officially broken ground on a new Ford dealership in Gordon, Texas, set to be completed by April 2025. Owned by Matt Johnson's Holiday Auto Group, this dealership will be a remarkable addition to the community, featuring a design that pays homage to the city's rich history. The exterior sales building will be constructed entirely of brick, a nod to the famous Thurber brick plant near Gordon that supplied the bricks for Camp Bowie Blvd and the Stockyards.

The 26,000 square foot dealership will house 17 service bays and boast a unique interior designed to enhance the customer experience. With its fireplace, deep leather chairs, and ranch-inspired ambiance, the new dealership aims to be more than just a place to buy cars; it will be a destination for car and truck buyers. PRIM Construction has a successful history of building automotive dealerships and is proud to bring this innovative project to life in Gordon.

“Projects like this one are what gets our team excited to go to work every day,” said Trent Prim. “The detail, the brick, the interior design, the history, everything about it puts a smile on our faces.”

“We look forward to growing Holiday Gordon Ford into a flagship location in a beautiful new facility built by PRIM,” said Matt Johnson of Holiday Auto Group. “We are proud of the legacy our dealership holds as one of the oldest Ford dealerships in the nation, and we look forward to continuing our service to the rural Texas community.”